Metageni
  • AI Analytics Solutions
    • Metageni Adaptive AI analytics
    • MediaGeni Econometric marketing mix models
    • ClickGeni Data-driven marketing attribution
    • ConversionGeni Conversion rate optimisation
    • BidGeni Paid search bidding
    • RetentionGeni Retention and churn analytics
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Solutions

Our solutions optimize the whole customer journey from offline marketing through digital acquisition, conversion and customer retention.

MetaGeni MetaGeni Our expert analytics solutions are adapted to your business and data
MediaGeni MediaGeni MediaGeni Econometric marketing mix models
ClickGeni ClickGeni ClickGeni Data-driven marketing attribution
ConversionGeni ConversionGeni ConversionGeni Conversion rate optimisation
BidGeni BidGeni BidGeni Paid search bidding
RetentionGeni RetentionGeni RetentionGeni Retention and churn analytics

Metageni is a London based provider of expert data analytics using AI to help companies grow online.

We offer a unique customised approach to data-driven marketing analytics with custom Multi-Touch Attribution (MTA) models, a Cross-Device Attribution system and Econometrics (Market Mix Modelling) which we integrate into a unified holistic view.

Further down the funnel our Ecommerce clients boost online conversions through predictive Conversion Rate Optimization (CRO). Mining customer and transactions data and applying machine learning can activate a ‘Next Best Action’ strategy for increasing conversion and retention.

Our results and client case studies demonstrate how custom machine learning adapted to your data and business challenges is your best choice for data-driven marketing, efficiency and growth.

How we work

Expert collaboration + data analytics + custom AI machine learning

  • Attribution and Conversion models are most accurate when customised and trained on your data: collaborate with experts to get it right.
  • AI machine learning and predictive analytics has huge potential to leverage your data for growth, but must be deployed with care and expertise.
  • We deliver results within 6 weeks of data access, with 3 to 9 months deployment to your cloud or production stack.
  • Model quality first:  transparent custom algorithms, trained on your unique data, adapted to your business needed, for maximum accuracy and impact.

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Marketing data integration

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Case studies and testimonials

Award winners! – Metageni with AO.com win ‘Best Use Of AI’

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9th September 2020
We were absolutely thrilled that in October 2020 Metageni,…
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https://www.metageni.com/wp-content/uploads/2020/10/ecommerce-winner-metageni.jpg 300 477 Gabriel Hughes https://www.metageni.com/wp-content/uploads/2015/10/logo1.png Gabriel Hughes2020-09-09 20:36:452021-02-02 18:28:47Award winners! – Metageni with AO.com win ‘Best Use Of AI’

Metageni help giffgaff become data-driven

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30th September 2019
Telefonica brand giffgaff have worked with Metageni to develop…
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https://www.metageni.com/wp-content/uploads/2019/09/giffgaff-banner.jpg 495 632 Gabriel Hughes https://www.metageni.com/wp-content/uploads/2015/10/logo1.png Gabriel Hughes2019-09-30 10:23:282020-02-05 10:48:22Metageni help giffgaff become data-driven

How AO.com used machine learning for marketing optimisation with Metageni

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6th June 2019
Online retail giant AO.com has a market leading position supplying…
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https://www.metageni.com/wp-content/uploads/2019/06/ao-cropped.jpg 354 452 Gabriel Hughes https://www.metageni.com/wp-content/uploads/2015/10/logo1.png Gabriel Hughes2019-06-06 01:00:452020-02-05 10:47:09How AO.com used machine learning for marketing optimisation with Metageni

Huge growth follows machine learning attribution at Loveholidays

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5th June 2019
Loveholidays.com is a rapidly growing online travel agency. Travel…
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https://www.metageni.com/wp-content/uploads/2019/06/loveholidays-full.jpg 698 892 Gabriel Hughes https://www.metageni.com/wp-content/uploads/2015/10/logo1.png Gabriel Hughes2019-06-05 13:23:352019-06-17 11:12:20Huge growth follows machine learning attribution at Loveholidays
Our customers

Many companies struggle to analyse customers and marketing ROI, due to a shortage of data science skills, outdated and irrelevant models and weak underlying data.

As a result they miss out on the huge opportunity of machine learning and data driven decision making, and face rising aquisition and retention costs.

Insights

Research, opinion and advice

Everyone is shopping online these days!

Marketing effectiveness in the new age of eCommerce

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21st September 2020
The ability to measure success is key to optimising any business…
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https://www.metageni.com/wp-content/uploads/2020/09/ecommerce1-e1600687147784.jpg 406 736 Gabriel Hughes https://www.metageni.com/wp-content/uploads/2015/10/logo1.png Gabriel Hughes2020-09-21 12:28:152020-09-22 09:09:30Marketing effectiveness in the new age of eCommerce

Why do companies waste millions on marketing?

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19th November 2018
We keep hearing companies confess to spending huge sums on marketing…
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https://www.metageni.com/wp-content/uploads/2019/05/loosingtheplot.jpg 483 724 Gabriel Hughes https://www.metageni.com/wp-content/uploads/2015/10/logo1.png Gabriel Hughes2018-11-19 21:26:532020-02-10 17:21:48Why do companies waste millions on marketing?

Cross-device marketing: the attribution challenge you cannot ignore

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13th November 2018
Attribution across devices is one of the major measurement challenges…
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https://www.metageni.com/wp-content/uploads/2018/11/cross-device_2-2.jpg 467 700 Gabriel Hughes https://www.metageni.com/wp-content/uploads/2015/10/logo1.png Gabriel Hughes2018-11-13 17:46:232020-02-10 17:22:42Cross-device marketing: the attribution challenge you cannot ignore

Build your own attribution model with machine learning

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3rd September 2018
Sounds too good to be true? Maybe so, but as machine learning…
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https://www.metageni.com/wp-content/uploads/2018/09/data-scientist-2.jpg 443 788 Gabriel Hughes https://www.metageni.com/wp-content/uploads/2015/10/logo1.png Gabriel Hughes2018-09-03 13:29:332020-02-10 17:23:25Build your own attribution model with machine learning

Just how bad is your analytics data?

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3rd September 2018
If you don’t know how bad your analytics data is, then the…
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https://www.metageni.com/wp-content/uploads/2018/09/puzzling-data.jpg 483 724 Gabriel Hughes https://www.metageni.com/wp-content/uploads/2015/10/logo1.png Gabriel Hughes2018-09-03 13:05:272020-02-10 17:24:03Just how bad is your analytics data?

Your attribution model is unique

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3rd September 2018
‘What attribution model should we use?’ is now a question…
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https://www.metageni.com/wp-content/uploads/2018/09/discussion.jpg 467 700 Gabriel Hughes https://www.metageni.com/wp-content/uploads/2015/10/logo1.png Gabriel Hughes2018-09-03 12:09:192020-02-10 17:24:28Your attribution model is unique

Find insight from the user journey

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23rd October 2015
You interact with your users, customers and potential customers…
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https://www.metageni.com/wp-content/uploads/2015/10/User-journey-insight-1.jpg 686 1030 stuart https://www.metageni.com/wp-content/uploads/2015/10/logo1.png stuart2015-10-23 16:02:202021-02-02 18:29:58Find insight from the user journey
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Machine Learning for Marketing – free PDF

Getting started on building your custom attribution model with the latest methods.

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Get in touch

We’d love to hear from you…

Email us

hello@metageni.com


Naomi Wallis (Business Development) – LinkedIn

Gabriel Hughes (CEO) – LinkedIn

+44 (0)20 8242 1734

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