Evolutionary Data Driven Growth
How our machine learning adapts to changing conditions
Effective marketing is an increasingly dynamic process of adapting to market conditions and customer behaviour. We employ genetic algorithms to optimise your machine learning model, which means we train 1000s of models in a process which finds the best fit model from many trillions of alternatives.
Once deployed you can re-train your models as often you need
We supply all you need to allow you to retrain your models, within your in-house deployment.
- Your models and reports can be updated daily responding to fresh data and yielding new attribution results
- Model predictive accuracy is tracked day by day so you can see right away if your models needs updating
- The model can then be re-trained for improved accuracy, typically every 6 months or so