Unlocking the value in our clients’ untapped first-party data, our analytics reveal customer intelligence, increasing marketing effectiveness and improving performance.
We combine highly accurate custom built AI marketing analytics solutions with ongoing expert guidance to maximise customer conversion, retention and revenue, saving valuable time, effort and budget along the way.
We organise and integrate your marketing data.
We collaborate with your marketing and data science team.
We create a customised model considering your feedback and based on your marketing data.
We provide smarter marketing decisions with recommended spend and support for your end users.
We provide insights, actions and link analytics directly to marketing automation.
Customer Lifetime Value (CLV) provides your company with an estimate how much profit you will get from a customer over […]
Marketing attribution, often referred to as Multi-Touch Attribution (MTA) is a granular digital marketing measurement approach that evaluates each customer touch-point online, for its role in driving sales (for those new to the topic we have posted helpful links at the bottom).
What is social media marketing ROI, and why is it so important? We discuss what you need to know about using data analytics and AI to measure and boost social media marketing ROI.
If you are a multi channel online advertiser then there has never been a better time to consider the custom […]
In marketing, it is essential to know which channels and campaigns are most effective and how they influence customers’ behaviour. […]
Personalisation technology in the eCommerce and the digital space offers a way to take your products and services to the […]
Ecommerce providers are always looking for ways to better connect with potential buyers and provide the best possible experience for […]
What are the challenges of data driven leadership? To answer this question we first have to define leadership. Leadership and […]
Email : hello@metageni.com
