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Gabriel Hughes
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Gabriel Hughes2020-09-09 20:36:452021-10-13 12:43:43Awards winner! Metageni with AO.com win ‘Best Use Of AI’Solutions
Our solutions optimize the whole customer journey from offline marketing through digital acquisition, conversion and customer retention.
Metageni is a London based provider of expert data analytics using AI to help companies grow online.
We offer a unique customised approach to data-driven marketing analytics with custom Multi-Touch Attribution (MTA) models, a Cross-Device Attribution system and Econometrics (Market Mix Modelling) which we integrate into a unified holistic view.
Further down the funnel our Ecommerce clients boost online conversions through predictive Conversion Rate Optimization (CRO). Mining customer and transactions data and applying machine learning can activate a ‘Next Best Action’ strategy for increasing conversion and retention.
Our results and client case studies demonstrate how custom machine learning adapted to your data and business challenges is your best choice for data-driven marketing, efficiency and growth.
How we work
Expert collaboration + data analytics + custom AI machine learning
- Attribution and Conversion models are most accurate when customised and trained on your data: collaborate with experts to get it right.
- AI machine learning and predictive analytics has huge potential to leverage your data for growth, but must be deployed with care and expertise.
- We deliver results within 6 weeks of data access, with 3 to 9 months deployment to your cloud or production stack.
- Model quality first: transparent custom algorithms, trained on your unique data, adapted to your business needed, for maximum accuracy and impact.
Case studies and testimonials
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Gabriel Hughes
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Gabriel Hughes2020-09-09 20:36:452021-10-13 12:43:43Awards winner! Metageni with AO.com win ‘Best Use Of AI’
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Gabriel Hughes2019-09-30 10:23:282021-10-13 12:49:28giffgaff case study- Becoming data-driven with Metageni
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Gabriel Hughes
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Gabriel Hughes2019-06-06 01:00:452021-10-13 12:54:01AO.com used machine learning for marketing optimisation
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Gabriel Hughes
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Gabriel Hughes2019-06-05 13:23:352021-10-13 13:03:25Loveholidays -huge growth with machine learning attributionMany companies struggle to analyse customers and marketing ROI, due to a shortage of data science skills, outdated and irrelevant models and weak underlying data.
As a result they miss out on the huge opportunity of machine learning and data driven decision making, and face rising aquisition and retention costs.
Insights
Research, opinion and advice
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Valeriia Istratova
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Valeriia Istratova2021-10-07 13:06:532021-10-12 16:37:41Step up your 4 P’s marketing mix with Marketing Mix Modelling
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Valeriia Istratova
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Valeriia Istratova2021-10-07 12:50:092021-10-12 16:43:12Increase customer lifetime value with predictive analytics
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Valeriia Istratova
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Valeriia Istratova2021-07-28 16:08:582021-10-12 16:56:35Predict online customer intent with machine learning
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Valeriia Istratova
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Valeriia Istratova2021-06-01 15:27:182021-10-13 12:29:53Attribution is changing – how can you prepare?
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Gabriel Hughes
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Gabriel Hughes2020-09-21 12:28:152021-10-13 12:35:39Marketing effectiveness in the new age of eCommerce
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Gabriel Hughes
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Gabriel Hughes2018-11-19 21:26:532021-10-13 13:27:12Why do companies waste millions on marketing?
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Gabriel Hughes
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Gabriel Hughes2018-11-13 17:46:232021-10-13 13:47:55Cross-device attribution challenge you can’t ignore
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Gabriel Hughes
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Gabriel Hughes2018-09-03 13:29:332021-10-13 13:57:24Build your own attribution model with machine learning
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Gabriel Hughes
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Gabriel Hughes2018-09-03 13:05:272021-10-13 14:09:25Just how bad is your analytics data?
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Gabriel Hughes
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Gabriel Hughes2018-09-03 12:09:192021-11-19 16:41:27Your attribution model is unique – what are the best practices?
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stuart
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stuart2015-10-23 16:02:202021-05-05 09:39:27Find insight from the user journeyMachine Learning for Marketing – free PDF
Getting started on building your custom attribution model with the latest methods.
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