
Metageni is a London based provider of expert data analytics using AI to help companies grow online.
We offer a unique customised approach to data-driven marketing analytics with custom Multi-Touch Attribution (MTA) models, a Cross-Device Attribution system and Econometrics (Market Mix Modelling) which we integrate into a unified holistic view.
Further down the funnel our Ecommerce clients boost online conversions through predictive Conversion Rate Optimization (CRO). Mining customer and transactions data and applying machine learning can activate a ‘Next Best Action’ strategy for increasing conversion and retention.
Our results and client case studies demonstrate how custom machine learning adapted to your data and business challenges is your best choice for data-driven marketing, efficiency and growth.
Case studies and testimonials
Many companies struggle to analyse customers and marketing ROI, due to a shortage of data science skills, outdated and irrelevant models and weak underlying data.
As a result they miss out on the huge opportunity of machine learning and data driven decision making, and face rising aquisition and retention costs.
Insights
Research, opinion and advice
Machine Learning for Marketing – free PDF
Getting started on building your custom attribution model with the latest methods.