Today all retail sectors have an online presence and pure play online business is thriving. In the past when offline retail and marketing dominated, the traditional 4 P’s model – Product, Price, Place, and Promotion – was a widely used way to structure sales strategy and marketing campaigns. Classic marketing analyses using marketing mix models […]
About Valeriia Istratova
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Customer Lifetime Value (CLV) provides your company with an estimate how much profit you will get from a customer over an extended period of your relationship. CLV is quite simple to understand and calculate at a high level; many companies produce estimates of their CLV for financial and marketing analysis. However, the bigger underlying question […]
When a customer walks into a store, salespeople work to understand what the customer’s purchasing needs are and decide pretty quickly if they are window shoppers, impulse buyers, bargain hunters, researchers, regular customers, or even just wandering around and not shopping at all. How you respond in the physical world is no so different than […]
Online marketers have started to understand that with the imminent demise of cookie tracking, Multi Touch Attribution (MTA) will never be the same again. But what exactly is happening and how can you prepare? During this era of rapid e-commerce growth and increasing use of digital marketing, it is more important than ever to understand […]