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How econometric market mix modelling can supplement your 4 P’s marketing mix?

Today all retail sectors have an online presence and pure play online business is thriving. In the past when offline retail and marketing dominated, the traditional 4 P’s model –  Product, Price, Place, and Promotion – was a widely used way to structure sales strategy and marketing campaigns. Classic marketing analyses using marketing mix models […]

Predicting Online Customer Intent

When a customer walks into a store, salespeople work to understand what the customer’s purchasing needs are and decide pretty quickly if they are window shoppers, impulse buyers, bargain hunters, researchers, regular customers, or even just wandering around and not shopping at all. How you respond in the physical world is no so different than […]