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Step up your 4 P’s marketing mix with Marketing Mix Modelling

Today all retail sectors have an online presence and pure play online business is thriving. In the past when offline retail and marketing dominated, the traditional 4 P’s model –  Product, Price, Place, and Promotion – was a widely used way to structure sales strategy and marketing campaigns. Classic marketing analyses using marketing mix models  […]

Increase customer lifetime value with predictive analytics

Customer Lifetime Value (CLV) provides your company with an estimate how much profit you will get from a customer over an extended period of your relationship. CLV is quite simple to understand and calculate at a high level; many companies produce estimates of their CLV for financial and marketing analysis. However, the bigger underlying question […]