Just when you need it most, your marketing measurement breaks down completely. This is what is happening for thousands of online marketers in 2024: the perfect storm of technical change, platform fragmentation, and economic pressures.
Google is making some BIG changes to web analytics and tracking in 2024: From the full scale GA4 roll out […]
Question: What’s the data insight that I’ve seen unlock £ millions more value in ROI from analytics? Answer: Incorporating customer […]
Google is making some BIG changes to web analytics and tracking in 2024: From the full scale GA4 roll out […]
Google is making some BIG changes to web analytics and tracking in 2024: From the full scale GA4 roll out […]
What’s the problem? The big issue with understanding the value of paid social, display and video is that these channels […]
TikTok has been the latest big tech media platform to release its own attribution measurement platform and like Google and […]
AI is at the heart of Metageni, so we are pleased to introduce Geni your AI marketing analytics advisor! Geni […]
Delighted to speak to Simon Kingsnorth as part of his excellent ‘For The Love of Marketing’ video podcast series. Naturally, […]
On July 1st 2023 standard Google Analytics accounts have all been switched over to GA4, with enterprise users now required […]
This video provides brief overview of the kinds of analysis that the Metageni team can produce as part of a […]
Marketing attribution, often referred to as Multi-Touch Attribution (MTA) is a granular digital marketing measurement approach that evaluates each customer touch-point online, for its role in driving sales (for those new to the topic we have posted helpful links at the bottom).
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