Insights: research, opinion and advice

Choosing The Right Attribution Model

In marketing, it is essential to know which channels and campaigns are most effective and how they influence customers’ behaviour. […]

How Predictive Personalisation is Changing Ecommerce

Personalisation technology in the eCommerce and the digital space offers a way to take your products and services to the […]

Leveraging predictive analytics to help revive your ecommerce

Ecommerce providers are always looking for ways to better connect with potential buyers and provide the best possible experience for […]

The challenges of data driven leadership

What are the challenges of data driven leadership? To answer this question we first have to define leadership. Leadership and […]

How to measure your content strategy and build meaningful customer relationships?

Online brands struggle to build trust and confidence with new potential customers in today’s digital environment […]

Step up your 4 P’s marketing mix with Marketing Mix Modelling

Today all retail sectors have an online presence and pure play online business is thriving. In the past when offline […]

Increase customer lifetime value with predictive analytics

Customer Lifetime Value (CLV) provides your company with an estimate how much profit you will get from a customer over […]

Predict online customer intent with machine learning

When a customer walks into a store, salespeople work to understand what the customer’s purchasing needs are and decide pretty […]

Attribution is changing – how can you prepare?

Online marketers have started to understand that with the imminent demise of cookie tracking, Multi Touch Attribution (MTA) will never […]

Marketing effectiveness in the new age of eCommerce

The ability to measure success is key to optimising any business strategy and marketing campaigns are no exception for the […]

Why do companies waste millions on marketing?

We keep hearing companies confess to spending huge sums on marketing without really knowing the value of what they are […]

Cross-device attribution challenge you can’t ignore

Attribution across devices is one of the major measurement challenges for digital advertising particularly affecting how mobile and upper-funnel activity […]