AttributionGeni

Custom predictive digital attribution combining first-party clicks + impressions

Accurate Attribution is essential to reduce marketing waste, increase ROAS and plan your digital marketing budget.

We offer the only fully custom approach – which means predictive attribution models trained on your first party data and an actionable visualisation platform customised around your unique business challenges, all fully supported by experts.

If you want to see the kind of analytics you can get working with us – check out our demo video here.

Metageni founder Gabriel Hughes developed the original MTA solution at Google, and since then has overseen development of Metageni’s unique predictive Machine Learning (AI) approach, which unlocks benefits of greater accuracy and the ability to predict your optimal marketing mix.

Do not settle for a “one size fits all” SaaS platform. Your attribution model is unique, and we offer a fully customised, independent and fully supported solution, giving you the ultimate confidence in your marketing.

Key Benefits  ( + for detail )

Our expert team adapt your attribution platform to give you everything you need for your unique challenges – we help you define your target KPIs, your customer segments, your product categories, your channel definitions and can add on complete analyses such a Lifetime value, or online to store.

From your custom machine learning model trained on your data, right through to visualisations, you can measure exactly what you need to, without relying on media tech platforms or agencies to ‘mark their own homework’.

This gives you confidence to invest your marketing budgets wisely and inline with business objectives.

We use your first-party analytics, transactions and customer data to analyse all clicks to your site, so can include paid and organic search, social platforms, affiliates, email, video – indeed any visit to sale driver available, plus customer signals.

Model accuracy is tracked day by day and are retrained if model accuracy falls.

If you are not sure what we can measure, just ask -> this is a fully custom built solution!

Our custom attribution models incorporate impression data with additional modelling to statistically measure how social, display and video impressions drive brand search, direct visits and sales. These additional ‘impression models’ are reconciled and integrated with our custom ML attribution.

With third party cookies on the way out, you need a better way to attribute these channels.

Most attribution models treat all customers and purchases the same, which makes no sense. Adding in your customer and product data makes your attribution models even more accurate and yields valuable insights, so you can better understand how to target your marketing to different groups of potential buyers.

This is machine learning but not ‘black box’ modelling – we provide insights into exactly how we attribute and the journey that each customer makes to sale.

Do you know how accurate your current attribution model is? Our models have objective measures of accuracy measured on hold out samples, and tracked and adapted over time, so you can see if yourself how good the model is, and reallocate your marketing spend with confidence.

Attribution by device leveraging your own tracking and our cross device inference model

If you track call centre sales, we can attribute these just as well as ecommerce transactions, and have worked with most of the major call tracking providers. We also have modules for online to store analysis.

Everything is possible with a custom approach

We can run the model reports through our in house reporting system or you can use ours. We can also make attributed visit level signals available for your marketing tools such automated bidding. We can produce dynamic reports for any of the major visualisation tools and will create custom reports your business as needed, so you have exactly the data you need to take action.

Metageni fully supports incrementality testing and add the results into your attribution models for more accurate outcomes. We use ‘geo’ based testing, with full reporting and support for statistical analysis. We can also advise and incorporate test results from media platforms like Meta and Google.

Our custom attribution platforms include a ‘simulator’ which allows you to explore and forecast different media plan scenarios. We ensure these scenarios align with your goals so you can explore multiple options and forecast time ranges.

Want to spend 5% more and get higher ROAS in a particular month? We predict the exact mix of activity that will get you there.

Is this for you?

  • AttributionGeni is a custom designed and built attribution model and reporting pipeline built on your first-party analytics data.
  • Combine with MediaGeni econometrics to incorporate impressions and offline effects.
  • We work in close consultation with your marketing and analytics experts.
  • We offer free workshops around customer journey challenges, for brands who may be interested.
  • Interested to know more? Contact us:  hello@metageni.com

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