GA4 has arrived! – webinar

On July 1st 2023 standard Google Analytics accounts have all been switched over to GA4, with enterprise users now required to switch in under 12 months. This webinar was recorded on June 29th, featuring Gabriel Hughes PhD who leads custom attribution experts Metageni and Dora Moldovan who leads the marketing data analytics firm Braidr.

Watch the full webinar now to learn –

  • How will the switch to GA4 change your marketing metrics?
  • What exactly has changed and what do you need to know to manage the transition?
  • What does it mean for your marketing attribution, ROI and other vital marketing KPIs?
  • How will GA4 change digital analytics practice, and what can we expect from the future?

Do you need help to make sense of your marketing measurement and regain control over your ROI?

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