Insights: research, opinion and advice

4 reasons why it’s important to rethink your marketing measurement in 2024

Increased digital marketing costs The first big reason to look at measurement again this year is that search and online […]

One size does not fit all
– why custom analysis wins

Why custom-build analytics platforms win over SaaS for marketing measurement In a marketing and ecommerce landscape which is complex and […]

The six stages of modern marketing measurement

Your best practice guide to selecting the right modern marketing measurement approach for your business.

Geni – your AI marketing analytics advisor

AI is at the heart of Metageni, so we are pleased to introduce Geni your AI marketing analytics advisor! Geni […]

Why fixing marketing measurement just got urgent

Just when you need it most, your marketing measurement breaks down completely. This is what is happening for thousands of online marketers in 2024: the perfect storm of technical change, platform fragmentation, and economic pressures.

3 big recommendations for marketing teams to ride the changes in Google Tracking in 2024

Google is making some BIG changes to web analytics and tracking in 2024: From the full scale GA4 roll out […]

Incorporating customer segmentation into attribution to unlock £millions in ROI

Question: What’s the data insight that I’ve seen unlock £ millions more value in ROI from analytics? Answer: Incorporating customer […]

Navigating the Google Data Apocalypse in 2024: Best Practice in Tracking

Google is making some BIG changes to web analytics and tracking in 2024: From the full scale GA4 roll out […]

Navigating the Google Data Apocalypse in 2024: Best Practice in Marketing Measurement

Google is making some BIG changes to web analytics and tracking in 2024: From the full scale GA4 roll out […]

Paid Social Media Attribution in a world without Third Party Cookies

What’s the problem? The big issue with understanding the value of paid social, display and video is that these channels […]

Metageni’s Top 6 predictions for 2024 in the World of Digital Measurement

  1. Brands get increasingly serious about first-party data: Privacy regulations, browser changes and now IoS 17, mean that third-party […]

Taking on the Media Silos

TikTok has been the latest big tech media platform to release its own attribution measurement platform and like Google and […]

What is the ROI of Marketing Measurement?

Metageni are often asked, “Why should we spend on better measurement right now? What will be the return on a […]

What would happen if we just stopped marketing altogether?

Understanding marketing incrementality using experiments, MMM & attribution Marketing incrementality in marketing is much talked about, but far less acted […]

Cracking the Retail Media Attribution Code to Uncover the True ROI

Retail media is showing explosive growth. WARC’s recent report “Retail media’s path to consolidation”  highlights that it is the fastest […]

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