Use data analytics to increase customer loyalty and repeat purchases
Long term sustainable business growth is built on customer loyalty and retention. There is little point investing huge sums in acquiring new customers if they do not come back. Data analytics can show you precisely what drives customers to return to your brand, and shows you the path to increased retention and loyalty.
Building on experience in predicting sales from customers and marketing signals, we have increasingly been asked by clients to help understand different customer segments starting with new and existing customers, and then looking at different product segments and purchase patterns. We help enrich your customer data lake and build custom love analytics capabilities tailored to your team needs.
Our approach is to use your first party customer and analytics data to measure and build a rich actionable picture of customer repeat purchases and retention. Analysis yields insight for actions and predictive machine learning models reveal precisely what levers you can use to increase loyalty on a customer by customer basis.