Insights: research, opinion and advice

One size does not fit all
– why custom analysis wins

Why custom-build analytics platforms win over SaaS for marketing measurement In a marketing and ecommerce landscape which is complex and […]

We’re simply the best!

It was amazing to win the recognition of the Ecommerce Award for Best Ecommerce Support agency in 2023!  But this […]

Geni – your AI marketing analytics advisor

AI is at the heart of Metageni, so we are pleased to introduce Geni your AI marketing analytics advisor! Geni […]

FLM-podcast

Delighted to speak to Simon Kingsnorth as part of his excellent ‘For The Love of Marketing’ video podcast series. Naturally, […]

GA4 has arrived! – webinar

On July 1st 2023 standard Google Analytics accounts have all been switched over to GA4, with enterprise users now required […]

GA4 vs Universal Analytics for Ecommerce: the Good, the Bad and the downright Ugly!

Metageni works with a lot of forward thinking e-commerce businesses that have already transitioned to GA4 before the deadline of […]

Metageni Custom Reporting Demo

This video provides brief overview of the kinds of analysis that the Metageni team can produce as part of a […]

Why you need a custom attribution model for your online business

If you are a multi channel online advertiser then there has never been a better time to consider the custom […]

How Predictive Personalisation is Changing Ecommerce

Personalisation technology in the eCommerce and the digital space offers a way to take your products and services to the […]

Leveraging predictive analytics to help revive your ecommerce

Ecommerce providers are always looking for ways to better connect with potential buyers and provide the best possible experience for […]

The challenges of data driven leadership

What are the challenges of data driven leadership? To answer this question we first have to define leadership. Leadership and […]

How to measure your content strategy and build meaningful customer relationships?

Online brands struggle to build trust and confidence with new potential customers in today’s digital environment […]