Attribution across devices is one of the major measurement challenges for digital advertising particularly affecting how mobile and upper-funnel activity […]
One of my proudest achievements while working at Google was the award in 2011 of a patent for Multi-Touch Attribution […]
Sounds too good to be true? Maybe so, but as machine learning and cloud data technology become more accessible and […]
If you do not know how bad your analytics data is, then the chances are, it is much worse than […]
‘What attribution model should we use?’ is now a question being asked not just by marketing analysts, but by the […]
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