About Metageni

Your customer journey algorithm

Metageni was founded in 2015 by Gabriel and Amit with the aim of creating a new kind of analytics capability serving the needs of senior decision makers. With over 20 years experience in quantitative analytics research, we believe we are at a turning point where intelligent analytical systems can unlock the full value of big data.

Gabriel Hughes

Dr. Gabriel Hughes


Before founding Metageni, Gabriel was SVP of Analytics for two years at Elsevier, the world’s largest science publisher, and before that was Head of Attribution at Google for six years. Notably at Google he developed and patented the first Multi Touch Attribution (MTA) solution deployed in Google Analytics, which is still available today, and worked with business leaders to make sense of cross-channel advertising data to grow sales.

Before Google, Gabriel was Global Solution Development Director at TNS Plc (now Kantar) developing innovative market research solutions. His motivating interests are telling stories with data, combining people with AI to make smarter decisions, and data privacy. Gabriel has a PhD in Applied Economics from Imperial College, London.

Amit Maheshwari

Amit Maheshwari


Amit is an MBA research, analytics and computer science expert. Prior to co-founding Metageni, he has held leadership roles at Opinion Health and Kantar. Amit is passionate about Data Science and loves to turn data into meaningful actionable insights. He strongly believes that the success of a project can only be measured by the success of its client’s business.

Amit and his team have built out the core technology that underpins Metageni’s analytical solutions using machine learning. He works closely with Metageni clients to help them adopt new data and analytics technology that has the potential to improve business performance. Amit has an MBA from Manchester Business School and a degree in Computer Science.

Steve Whatley

Senior Strategic Advisor (Non Executive Director)

Steve provides commercial, strategic and investment advice to Metageni. Steve is CEO of Inchora, a high growth technology and product company with 350+ staff. He is also a Director of Neo Technologies, a PCI data compliance solution. Steve served in the Army (8 years Royal Engineers, 4 years Royal Army Pay Corps) experiences he puts to good use in the business world. On leaving the forces Steve founded and led a data forecasting software company with Dr Anthony Dear, a platform adopted by some of the top global blue-chip companies.

A seasoned consultant and business owner in sectors ranging from TV to Formula One, the common thread has been the acquisition and use of data. Steve has successfully lectured in various notable institutions on “Planning for business growth”,  also now incorporated into an MBA syllabus. Steve is a Fellow of the Royal Institute of Management and Fellow of the Royal Society of Arts.

Naomi WallisNaomi Wallis

Business Development

Naomi joined the Metageni team in mid-2020 and oversees the Business Development function at Metageni. She is an experienced business development professional of over 10 years and has amassed a wealth of experiences across a wide variety of marketing and creative agency environments.

Naomi has a BSc(hons) in Oceanography with Geology from the University of Southampton and has been a fully qualified ballet teacher of the Royal Academy of Dance for 12 years.

Naomi enjoys events and networking with potential clients, ensuring they have what they need to start moving forward with their data challenges.