Insights

Econometrics and 4P

Step up your 4 P’s marketing mix with Marketing Mix Modelling

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Today all retail sectors have an online presence and pure play…

Increase customer lifetime value with predictive analytics

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Customer Lifetime Value (CLV) provides your company with an estimate…

Predict online customer intent with machine learning

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When a customer walks into a store, salespeople work to understand…

Attribution is changing – how can you prepare?

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Online marketers have started to understand that with the imminent…
Everyone is shopping online these days!

Marketing effectiveness in the new age of eCommerce

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The ability to measure success is key to optimising any business…

Abandon the last click now!
– the guide for attribution newbies

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With so much to say about the challenges and methods of attribution…
Machine Learning

Machine learning meets marketing analytics

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In the past couple of years, we have been working with a genuinely…

Why do companies waste millions on marketing?

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We keep hearing companies confess to spending huge sums on marketing…

Cross-device attribution challenge you can’t ignore

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Attribution across devices is one of the major measurement challenges…

What is multi-touch attribution good for?

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One of my proudest achievements while working at Google was the…

Build your own attribution model with machine learning

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Sounds too good to be true? Maybe so, but as machine learning…

Just how bad is your analytics data?

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If you do not know how bad your analytics data is, then the chances…