TikTok has been the latest big tech media platform to release its own attribution measurement platform and like Google and […]
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Your best practice guide to selecting the right modern marketing measurement approach for your business.
AI is at the heart of Metageni, so we are pleased to introduce Geni your AI marketing analytics advisor! Geni […]
Metageni are often asked, “Why should we spend on better measurement right now? What will be the return on a […]
Understanding marketing incrementality using experiments, MMM & attribution Marketing incrementality in marketing is much talked about, but far less acted […]
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It was amazing to win the recognition of the Ecommerce Award for Best Ecommerce Support agency in 2023! But this […]
A conversation between Igor Skokan: Marketing Science Director at Meta and Gabe Hughes: Founder and CEO at data analytics agency Metageni discussing Modern Marketing Measurement, The Gold Standard of Measurement, How to Include Incrementality tests in MMM and AI and the future of analytics.
Podcast with Gabe Hughes talking about the marketing measurement trifecta that includes: Digital attribution, with positional and data-driven models Econometrics, aka marketing mix modelling, and Incrementality or A/B testing
Podcast with Gabe Hughes talking about the marketing measurement trifecta that includes: Digital attribution, with positional and data-driven models Econometrics, aka marketing mix modelling, and Incrementality or A/B testing
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