Insights: research, opinion and advice

Increase customer lifetime value with predictive analytics

Customer Lifetime Value (CLV) provides your company with an estimate how much profit you will get from a customer over […]

Social Media Marketing ROI: Overcoming the Toughest Challenge of Measuring Success

What is social media marketing ROI, and why is it so important? We discuss what you need to know about using data analytics and AI to measure and boost social media marketing ROI.

Why you need a custom attribution model for your online business

If you are a multi channel online advertiser then there has never been a better time to consider the custom […]

Choosing The Right Attribution Model

In marketing, it is essential to know which channels and campaigns are most effective and how they influence customers’ behaviour. […]

How Predictive Personalisation is Changing Ecommerce

Personalisation technology in the eCommerce and the digital space offers a way to take your products and services to the […]

Leveraging predictive analytics to help revive your ecommerce

Ecommerce providers are always looking for ways to better connect with potential buyers and provide the best possible experience for […]

The challenges of data driven leadership

What are the challenges of data driven leadership? To answer this question we first have to define leadership. Leadership and […]

How to measure your content strategy and build meaningful customer relationships?

Online brands struggle to build trust and confidence with new potential customers in today’s digital environment […]

Step up your 4’Ps with Marketing Mix Modelling

Today all retail sectors have an online presence and pure play online business is thriving. In the past when offline […]

Predict online customer intent with machine learning

When a customer walks into a store, salespeople work to understand what the customer’s purchasing needs are and decide pretty […]

Attribution is changing – how can you prepare?

Online marketers have started to understand that with the imminent demise of cookie tracking, Multi Touch Attribution (MTA) will never […]

Marketing effectiveness in the new age of eCommerce

The ability to measure success is key to optimising any business strategy and marketing campaigns are no exception for the […]