How Predictive Personalisation is Changing Ecommerce

Personalisation technology in the eCommerce and the digital space…

Leveraging predictive analytics to help revive your ecommerce

Ecommerce providers are always looking for ways to better connect…

The challenges of data driven leadership

What are the challenges of data driven leadership? To answer…
how to measure your content strategy

How to measure your content strategy and build meaningful customer relationships?

  Online brands struggle to build trust and confidence…
Econometrics and 4P

Step up your 4 P’s marketing mix with Marketing Mix Modelling

Today all retail sectors have an online presence and pure play…

Increase customer lifetime value with predictive analytics

Customer Lifetime Value (CLV) provides your company with an estimate…

Predict online customer intent with machine learning

When a customer walks into a store, salespeople work to understand…

Attribution is changing – how can you prepare?

Online marketers have started to understand that with the imminent…
Everyone is shopping online these days!

Marketing effectiveness in the new age of eCommerce

The ability to measure success is key to optimising any business…

Abandon the last click now!
– the guide for attribution newbies

With so much to say about the challenges and methods of attribution…
Machine Learning

Machine learning meets marketing analytics

In the past couple of years, we have been working with a genuinely…

Why do companies waste millions on marketing?

We keep hearing companies confess to spending huge sums on marketing…