Insights

Abandon last click now!
- the guide for attribution newbies

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With so much to say about the challenges and methods of attribution…

Evolutionary machine learning meets marketing analytics

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In the past couple of years, we have been working with a genuinely…

Why do companies waste millions on marketing?

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We keep hearing companies confess to spending huge sums on marketing…

Cross-device marketing: the attribution challenge you cannot ignore

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Attribution across devices is one of the major measurement challenges…

What is multi-touch attribution good for?

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One of my proudest achievements while working at Google was the…

Build your own attribution model with machine learning

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Sounds too good to be true? Maybe so, but as machine learning…

Just how bad is your analytics data?

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If you don’t know how bad your analytics data is, then the…

Your attribution model is unique

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‘What attribution model should we use?’ is now a question…

Getting from data to insight

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Survey after survey tells us that organisations are still struggling…

Getting from insight to action

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While getting from data to insight is challenging, the final…

Find insight from the user journey

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You interact with your users, customers and potential customers…