Econometrics and 4P

Step up your 4 P’s marketing mix with Marketing Mix Modelling

Today all retail sectors have an online presence and pure play…

Increase customer lifetime value with predictive analytics

Customer Lifetime Value (CLV) provides your company with an estimate…

Predict online customer intent with machine learning

When a customer walks into a store, salespeople work to understand…

Attribution is changing – how can you prepare?

Online marketers have started to understand that with the imminent…
Everyone is shopping online these days!

Marketing effectiveness in the new age of eCommerce

The ability to measure success is key to optimising any business…

Abandon the last click now!
– the guide for attribution newbies

With so much to say about the challenges and methods of attribution…
Machine Learning

Machine learning meets marketing analytics

In the past couple of years, we have been working with a genuinely…

Why do companies waste millions on marketing?

We keep hearing companies confess to spending huge sums on marketing…

Cross-device attribution challenge you can’t ignore

Attribution across devices is one of the major measurement challenges…

What is multi-touch attribution good for?

One of my proudest achievements while working at Google was the…

Build your own attribution model with machine learning

Sounds too good to be true? Maybe so, but as machine learning…

Just how bad is your analytics data?

If you do not know how bad your analytics data is, then the chances…