Insights: research, opinion and advice

Taking on the Media Silos

TikTok has been the latest big tech media platform to release its own attribution measurement platform and like Google and […]

One size does not fit all
– why custom analysis wins

Why custom-build analytics platforms win over SaaS for marketing measurement In a marketing and ecommerce landscape which is complex and […]

The six stages of modern marketing measurement

Your best practice guide to selecting the right modern marketing measurement approach for your business.

Geni – your AI marketing analytics advisor

AI is at the heart of Metageni, so we are pleased to introduce Geni your AI marketing analytics advisor! Geni […]

What is the ROI of Marketing Measurement?

Metageni are often asked, “Why should we spend on better measurement right now? What will be the return on a […]

What would happen if we just stopped marketing altogether?

Understanding marketing incrementality using experiments, MMM & attribution Marketing incrementality in marketing is much talked about, but far less acted […]

Cracking the Retail Media Attribution Code to Uncover the True ROI

Retail media is showing explosive growth. WARC’s recent report “Retail media’s path to consolidation”  highlights that it is the fastest […]

Why Market Mix Modelling is not the only way out of the cookie apocalypse

The death of third party cookies has been on the cards for several years but 2024 looks set to be […]

We’re simply the best!

It was amazing to win the recognition of the Ecommerce Award for Best Ecommerce Support agency in 2023!  But this […]

Modern Marketing Effectiveness Measurement: A conversation between Meta and Metageni

A conversation between Igor Skokan: Marketing Science Director at Meta and Gabe Hughes: Founder and CEO at data analytics agency Metageni discussing Modern Marketing Measurement, The Gold Standard of Measurement, How to Include Incrementality tests in MMM and AI and the future of analytics.

Webinar recording: Meta Performance is Back! ..and so are the Challenges

Podcast with Gabe Hughes talking about the marketing measurement trifecta that includes: Digital attribution, with positional and data-driven models Econometrics, aka marketing mix modelling, and Incrementality or A/B testing

Measuring Marketing Performance with Gabe Hughes: Through the Line Podcast

Podcast with Gabe Hughes talking about the marketing measurement trifecta that includes: Digital attribution, with positional and data-driven models Econometrics, aka marketing mix modelling, and Incrementality or A/B testing

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