Insights: research, opinion and advice

Machine learning meets marketing analytics

In the past couple of years, we have been working with a genuinely game-changing technique, which combines evolutionary computing with […]

Getting from data to insight – best practices in data analytics

Survey after survey tells us that organisations are still struggling to fully leverage big data to get to insight and […]

Getting from insight to action – is about people

While getting from data to insight is challenging, the final hurdle for creating value is about translating insight into actions. […]