One of my proudest achievements while working at Google was the award in 2011 of a patent for Multi-Touch Attribution […]
Sounds too good to be true? Maybe so, but as machine learning and cloud data technology become more accessible and […]
If you do not know how bad your analytics data is, then the chances are, it is much worse than […]
‘What attribution model should we use?’ is now a question being asked not just by marketing analysts, but by the […]
You interact with your users, customers and potential customers in so many ways, through many channels and at all stages […]
