Insights: research, opinion and advice

Just how bad is your analytics data?

If you do not know how bad your analytics data is, then the chances are, it is much worse than […]

Getting from insight to action – is about people

While getting from data to insight is challenging, the final hurdle for creating value is about translating insight into actions. […]

Find insight from the user journey

You interact with your users, customers and potential customers in so many ways, through many channels and at all stages […]