Insights: research, opinion and advice

Increased digital marketing costs The first big reason to look at measurement again this year is that search and online […]

Your best practice guide to selecting the right modern marketing measurement approach for your business.

A conversation between Igor Skokan: Marketing Science Director at Meta and Gabe Hughes: Founder and CEO at data analytics agency Metageni discussing Modern Marketing Measurement, The Gold Standard of Measurement, How to Include Incrementality tests in MMM and AI and the future of analytics.

Podcast with Gabe Hughes talking about the marketing measurement trifecta that includes: Digital attribution, with positional and data-driven models Econometrics, aka marketing mix modelling, and Incrementality or A/B testing

Podcast with Gabe Hughes talking about the marketing measurement trifecta that includes: Digital attribution, with positional and data-driven models Econometrics, aka marketing mix modelling, and Incrementality or A/B testing

AI is at the heart of Metageni, so we are pleased to introduce Geni your AI marketing analytics advisor! Geni […]

Metageni works with a lot of forward thinking e-commerce businesses that have already transitioned to GA4 before the deadline of […]

Marketing attribution, often referred to as Multi-Touch Attribution (MTA) is a granular digital marketing measurement approach that evaluates each customer touch-point online, for its role in driving sales (for those new to the topic we have posted helpful links at the bottom). 

What is social media marketing ROI, and why is it so important? We discuss what you need to know about using data analytics and AI to measure and boost social media marketing ROI.

If you are a multi channel online advertiser then there has never been a better time to consider the custom […]

In marketing, it is essential to know which channels and campaigns are most effective and how they influence customers’ behaviour. […]

Personalisation technology in the eCommerce and the digital space offers a way to take your products and services to the […]