Just when you need it most, your marketing measurement breaks down completely. This is what is happening for thousands of online marketers in 2024: the perfect storm of technical change, platform fragmentation, and economic pressures.
Google is making some BIG changes to web analytics and tracking in 2024: From the full scale GA4 roll out […]
Question: What’s the data insight that I’ve seen unlock £ millions more value in ROI from analytics? Answer: Incorporating customer […]
Google is making some BIG changes to web analytics and tracking in 2024: From the full scale GA4 roll out […]
Google is making some BIG changes to web analytics and tracking in 2024: From the full scale GA4 roll out […]
What’s the problem? The big issue with understanding the value of paid social, display and video is that these channels […]
TikTok has been the latest big tech media platform to release its own attribution measurement platform and like Google and […]
Metageni are often asked, “Why should we spend on better measurement right now? What will be the return on a […]
Understanding marketing incrementality using experiments, MMM & attribution Marketing incrementality in marketing is much talked about, but far less acted […]
Retail media is showing explosive growth. WARC’s recent report “Retail media’s path to consolidation” highlights that it is the fastest […]
The death of third party cookies has been on the cards for several years but 2024 looks set to be […]
Why custom-build analytics platforms win over SaaS for marketing measurement In a marketing and ecommerce landscape which is complex and […]
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