Insights: research, opinion and advice

Attribution is changing – how can you prepare?

Online marketers have started to understand that with the imminent demise of cookie tracking, Multi Touch Attribution (MTA) will never […]

Cross-device attribution challenge you can’t ignore

Attribution across devices is one of the major measurement challenges for digital advertising particularly affecting how mobile and upper-funnel activity […]

Build your own attribution model with machine learning

Sounds too good to be true? Maybe so, but as machine learning and cloud data technology become more accessible and […]

Your attribution model is unique – what are the best practices?

‘What attribution model should we use?’ is now a question being asked not just by marketing analysts, but by the […]