Online marketers have started to understand that with the imminent demise of cookie tracking, Multi Touch Attribution (MTA) will never […]
Attribution across devices is one of the major measurement challenges for digital advertising particularly affecting how mobile and upper-funnel activity […]
Sounds too good to be true? Maybe so, but as machine learning and cloud data technology become more accessible and […]
‘What attribution model should we use?’ is now a question being asked not just by marketing analysts, but by the […]
Email : hello@metageni.com
Tel : +44 (0)20 8242 1734
