Just when you need it most, your marketing measurement breaks down completely. This is what is happening for thousands of online marketers in 2024: the perfect storm of technical change, platform fragmentation, and economic pressures.
Just when you need it most, your marketing measurement breaks down completely. This is what is happening for thousands of online marketers in 2024: the perfect storm of technical change, platform fragmentation, and economic pressures.
Question: What’s the data insight that I’ve seen unlock £ millions more value in ROI from analytics? Answer: Incorporating customer […]
What’s the problem? The big issue with understanding the value of paid social, display and video is that these channels […]
TikTok has been the latest big tech media platform to release its own attribution measurement platform and like Google and […]
Metageni are often asked, “Why should we spend on better measurement right now? What will be the return on a […]
Understanding marketing incrementality using experiments, MMM & attribution Marketing incrementality in marketing is much talked about, but far less acted […]
Retail media is showing explosive growth. WARC’s recent report “Retail media’s path to consolidation” highlights that it is the fastest […]
The death of third party cookies has been on the cards for several years but 2024 looks set to be […]
Why custom-build analytics platforms win over SaaS for marketing measurement In a marketing and ecommerce landscape which is complex and […]
It was amazing to win the recognition of the Ecommerce Award for Best Ecommerce Support agency in 2023! But this […]
AI is at the heart of Metageni, so we are pleased to introduce Geni your AI marketing analytics advisor! Geni […]
