Insights: research, opinion and advice

Build your own attribution model with machine learning

Sounds too good to be true? Maybe so, but as machine learning and cloud data technology become more accessible and […]

Just how bad is your analytics data?

If you do not know how bad your analytics data is, then the chances are, it is much worse than […]

Getting from data to insight – best practices in data analytics

Survey after survey tells us that organisations are still struggling to fully leverage big data to get to insight and […]