A custom attribution approach is really a customer insight approach and trained on your data unlike a data driven (DDA) […]
Just when you need it most, your marketing measurement breaks down completely. This is what is happening for thousands of online marketers in 2024: the perfect storm of technical change, platform fragmentation, and economic pressures.
Just when you need it most, your marketing measurement breaks down completely. This is what is happening for thousands of online marketers in 2024: the perfect storm of technical change, platform fragmentation, and economic pressures.
Google is making some BIG changes to web analytics and tracking in 2024: From the full scale GA4 roll out […]
Question: What’s the data insight that I’ve seen unlock £ millions more value in ROI from analytics? Answer: Incorporating customer […]
Google is making some BIG changes to web analytics and tracking in 2024: From the full scale GA4 roll out […]
Google is making some BIG changes to web analytics and tracking in 2024: From the full scale GA4 roll out […]
What’s the problem? The big issue with understanding the value of paid social, display and video is that these channels […]
TikTok has been the latest big tech media platform to release its own attribution measurement platform and like Google and […]
Metageni are often asked, “Why should we spend on better measurement right now? What will be the return on a […]
Understanding marketing incrementality using experiments, MMM & attribution Marketing incrementality in marketing is much talked about, but far less acted […]
Retail media is showing explosive growth. WARC’s recent report “Retail media’s path to consolidation” highlights that it is the fastest […]
