Insights: research, opinion and advice

The challenges of data driven leadership

What are the challenges of data driven leadership? To answer this question we first have to define leadership. Leadership and […]

Step up your 4 P’s marketing mix with Marketing Mix Modelling

Today all retail sectors have an online presence and pure play online business is thriving. In the past when offline […]

Why do companies waste millions on marketing?

We keep hearing companies confess to spending huge sums on marketing without really knowing the value of what they are […]

Getting from data to insight – best practices in data analytics

Survey after survey tells us that organisations are still struggling to fully leverage big data to get to insight and […]