The death of third party cookies has been on the cards for several years but 2024 looks set to be […]
Why custom-build analytics platforms win over SaaS for marketing measurement In a marketing and ecommerce landscape which is complex and […]
Delighted to speak to Simon Kingsnorth as part of his excellent ‘For The Love of Marketing’ video podcast series. Naturally, […]
On July 1st 2023 standard Google Analytics accounts have all been switched over to GA4, with enterprise users now required […]
This video provides brief overview of the kinds of analysis that the Metageni team can produce as part of a […]
What are the challenges of data driven leadership? To answer this question we first have to define leadership. Leadership and […]
Today all retail sectors have an online presence and pure play online business is thriving. In the past when offline […]
We keep hearing companies confess to spending huge sums on marketing without really knowing the value of what they are […]
Survey after survey tells us that organisations are still struggling to fully leverage big data to get to insight and […]
