Metageni help giffgaff become data-driven

Telefonica brand giffgaff have worked with Metageni to develop data-driven analytics which combines and offline and online marketing, and cross-device attribution. The complete solution combined both offline media and online user journey data in a system of machine learning algorithms designed to predict sales. “This is an awesome piece of work. The feedback internally has […]

How used machine learning for marketing optimisation with Metageni

Online retail giant has a market leading position supplying an expanding range of household appliances throughout the UK and Europe. Cross channel and cross-device marketing is of critical importance to their sales growth. To optimise marketing spend the team at AO chose to develop a multi-touch attribution (MTA) model which is based on machine […]

Huge growth follows machine learning attribution at Loveholidays is a rapidly growing online travel agency. Travel is a sector which has a major marketing attribution challenge, facing all of the challenges that multi-touch attribution (MTA) tries to address – High levels of cross-device use with research on mobile and purchase on desktop Long complex customer journeys with extended research before booking Competitive […]