Business Development Manager

Hiring Now!  If you have a genuine interest in machine learning technology, digital marketing and e-commerce, and have skills in B2B lead generation, marketing communications and business development, then we might be interested in interviewing you.  Metageni have built up a small but impressive client list, providing brands with machine learning and analytics expertise and […]

Metageni help giffgaff become data-driven

Telefonica brand giffgaff have worked with Metageni to develop data-driven analytics which combines and offline and online marketing, and cross-device attribution. The complete solution combined both offline media and online user journey data in a system of machine learning algorithms designed to predict sales. “This is an awesome piece of work. The feedback internally has […]

How used machine learning for marketing optimisation with Metageni

Online retail giant has a market leading position supplying an expanding range of household appliances throughout the UK and Europe. Cross channel and cross-device marketing is of critical importance to their sales growth. To optimise marketing spend the team at AO chose to develop a multi-touch attribution (MTA) model which is based on machine […]