In the past couple of years, we have been working with a genuinely game-changing technique, which combines evolutionary computing with […]
We keep hearing companies confess to spending huge sums on marketing without really knowing the value of what they are […]
Attribution across devices is one of the major measurement challenges for digital advertising particularly affecting how mobile and upper-funnel activity […]
One of my proudest achievements while working at Google was the award in 2011 of a patent for Multi-Touch Attribution […]
Sounds too good to be true? Maybe so, but as machine learning and cloud data technology become more accessible and […]
If you do not know how bad your analytics data is, then the chances are, it is much worse than […]
‘What attribution model should we use?’ is now a question being asked not just by marketing analysts, but by the […]
Survey after survey tells us that organisations are still struggling to fully leverage big data to get to insight and […]
While getting from data to insight is challenging, the final hurdle for creating value is about translating insight into actions. […]
You interact with your users, customers and potential customers in so many ways, through many channels and at all stages […]
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