Marketing attribution, often referred to as Multi-Touch Attribution (MTA) is a granular digital marketing measurement approach that evaluates each customer touch-point online, for its role in driving sales (for those new to the topic we have posted helpful links at the bottom).
What is social media marketing ROI, and why is it so important? We discuss what you need to know about using data analytics and AI to measure and boost social media marketing ROI.
If you are a multi channel online advertiser then there has never been a better time to consider the custom […]
In marketing, it is essential to know which channels and campaigns are most effective and how they influence customers’ behaviour. […]
Personalisation technology in the eCommerce and the digital space offers a way to take your products and services to the […]
Ecommerce providers are always looking for ways to better connect with potential buyers and provide the best possible experience for […]
What are the challenges of data driven leadership? To answer this question we first have to define leadership. Leadership and […]
Online brands struggle to build trust and confidence with new potential customers in today’s digital environment […]
Today all retail sectors have an online presence and pure play online business is thriving. In the past when offline […]
Customer Lifetime Value (CLV) provides your company with an estimate how much profit you will get from a customer over […]
When a customer walks into a store, salespeople work to understand what the customer’s purchasing needs are and decide pretty […]
Online marketers have started to understand that with the imminent demise of cookie tracking, Multi Touch Attribution (MTA) will never […]
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