The death of third party cookies has been on the cards for several years but 2024 looks set to be […]
Why custom-build analytics platforms win over SaaS for marketing measurement In a marketing and ecommerce landscape which is complex and […]
It was amazing to win the recognition of the Ecommerce Award for Best Ecommerce Support agency in 2023! But this […]
Your best practice guide to selecting the right modern marketing measurement approach for your business.
A conversation between Igor Skokan: Marketing Science Director at Meta and Gabe Hughes: Founder and CEO at data analytics agency Metageni discussing Modern Marketing Measurement, The Gold Standard of Measurement, How to Include Incrementality tests in MMM and AI and the future of analytics.
Podcast with Gabe Hughes talking about the marketing measurement trifecta that includes: Digital attribution, with positional and data-driven models Econometrics, aka marketing mix modelling, and Incrementality or A/B testing
Podcast with Gabe Hughes talking about the marketing measurement trifecta that includes: Digital attribution, with positional and data-driven models Econometrics, aka marketing mix modelling, and Incrementality or A/B testing
AI is at the heart of Metageni, so we are pleased to introduce Geni your AI marketing analytics advisor! Geni […]
Delighted to speak to Simon Kingsnorth as part of his excellent ‘For The Love of Marketing’ video podcast series. Naturally, […]
On July 1st 2023 standard Google Analytics accounts have all been switched over to GA4, with enterprise users now required […]
Metageni works with a lot of forward thinking e-commerce businesses that have already transitioned to GA4 before the deadline of […]
This video provides brief overview of the kinds of analysis that the Metageni team can produce as part of a […]
Email : hello@metageni.com
