Insights: research, opinion and advice

Why custom-build analytics platforms win over SaaS for marketing measurement In a marketing and ecommerce landscape which is complex and […]

Your best practice guide to selecting the right modern marketing measurement approach for your business.

A conversation between Igor Skokan: Marketing Science Director at Meta and Gabe Hughes: Founder and CEO at data analytics agency Metageni discussing Modern Marketing Measurement, The Gold Standard of Measurement, How to Include Incrementality tests in MMM and AI and the future of analytics.

Podcast with Gabe Hughes talking about the marketing measurement trifecta that includes: Digital attribution, with positional and data-driven models Econometrics, aka marketing mix modelling, and Incrementality or A/B testing

Podcast with Gabe Hughes talking about the marketing measurement trifecta that includes: Digital attribution, with positional and data-driven models Econometrics, aka marketing mix modelling, and Incrementality or A/B testing

AI is at the heart of Metageni, so we are pleased to introduce Geni your AI marketing analytics advisor! Geni […]

Delighted to speak to Simon Kingsnorth as part of his excellent ‘For The Love of Marketing’ video podcast series. Naturally, […]

On July 1st 2023 standard Google Analytics accounts have all been switched over to GA4, with enterprise users now required […]

This video provides brief overview of the kinds of analysis that the Metageni team can produce as part of a […]

Marketing attribution, often referred to as Multi-Touch Attribution (MTA) is a granular digital marketing measurement approach that evaluates each customer touch-point online, for its role in driving sales (for those new to the topic we have posted helpful links at the bottom). 

What is social media marketing ROI, and why is it so important? We discuss what you need to know about using data analytics and AI to measure and boost social media marketing ROI.

If you are a multi channel online advertiser then there has never been a better time to consider the custom […]