Insights: research, opinion and advice

It was amazing to win the recognition of the Ecommerce Award for Best Ecommerce Support agency in 2023!  But this […]

AI is at the heart of Metageni, so we are pleased to introduce Geni your AI marketing analytics advisor! Geni […]

Delighted to speak to Simon Kingsnorth as part of his excellent ‘For The Love of Marketing’ video podcast series. Naturally, […]

On July 1st 2023 standard Google Analytics accounts have all been switched over to GA4, with enterprise users now required […]

Metageni works with a lot of forward thinking e-commerce businesses that have already transitioned to GA4 before the deadline of […]

This video provides brief overview of the kinds of analysis that the Metageni team can produce as part of a […]

Marketing attribution, often referred to as Multi-Touch Attribution (MTA) is a granular digital marketing measurement approach that evaluates each customer touch-point online, for its role in driving sales (for those new to the topic we have posted helpful links at the bottom). 

What is social media marketing ROI, and why is it so important? We discuss what you need to know about using data analytics and AI to measure and boost social media marketing ROI.

If you are a multi channel online advertiser then there has never been a better time to consider the custom […]

Personalisation technology in the eCommerce and the digital space offers a way to take your products and services to the […]

Ecommerce providers are always looking for ways to better connect with potential buyers and provide the best possible experience for […]

What are the challenges of data driven leadership? To answer this question we first have to define leadership. Leadership and […]