TikTok has been the latest big tech media platform to release its own attribution measurement platform and like Google and […]
Metageni are often asked, “Why should we spend on better measurement right now? What will be the return on a […]
Understanding marketing incrementality using experiments, MMM & attribution Marketing incrementality in marketing is much talked about, but far less acted […]
Retail media is showing explosive growth. WARC’s recent report “Retail media’s path to consolidation” highlights that it is the fastest […]
The death of third party cookies has been on the cards for several years but 2024 looks set to be […]
Why custom-build analytics platforms win over SaaS for marketing measurement In a marketing and ecommerce landscape which is complex and […]
It was amazing to win the recognition of the Ecommerce Award for Best Ecommerce Support agency in 2023! But this […]
AI is at the heart of Metageni, so we are pleased to introduce Geni your AI marketing analytics advisor! Geni […]
Delighted to speak to Simon Kingsnorth as part of his excellent ‘For The Love of Marketing’ video podcast series. Naturally, […]
On July 1st 2023 standard Google Analytics accounts have all been switched over to GA4, with enterprise users now required […]
Metageni works with a lot of forward thinking e-commerce businesses that have already transitioned to GA4 before the deadline of […]
This video provides brief overview of the kinds of analysis that the Metageni team can produce as part of a […]
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