Getting from data to insight
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Survey after survey tells us that organisations are still struggling…
Introduction to Metageni
We discover your customer journey algorithm and help you make smarter decisions
Algorithms have the power to unlock the potential in your customer data. Our expertise is in crafting algorithms that address your unique challenges, applying machine learning and data science. We help you fully leverage customer journey data for new growth.
Consulting and Analysis
Metageni applies world class thinking and technology to collaborate with your data and analytics team for lasting value –
- Predict sales and customer goals with a custom machine learning predictive algorithm
- Smarter decisions: identifying sales drivers and finding actionable opportunities
Our approach is customised for your unique challenges and pitched to the level of your team. We work in partnership with our clients to develop advanced models which will generate data stories and highlight new opportunities to grow.
Metageni Analytics Platform
To deliver value your custom algorithms have to be applied to real challenges of optimisation. Our proprietary online analytics platform provides easy to understand strategic and tactical reports which pinpoint actionable insights –
- What do changes in customer interactions really deliver across multiple touch points including email, search, social, TV, across devices, online and in-store?
- How does this vary from customer to customer ?
Machine learning opens rich opportunities for smarter decision making –
About Metageni
Creating data stories
Metageni was founded by Gabriel and Amit with the aim of creating a new kind of analytics capability serving the needs of senior decision makers. With over 20 years experience in quantitative analytics research, we believe we are at a turning point where intelligent analytical systems can unlock the full value of big data.
Dr. Gabriel Hughes
Founder and CEO
Before founding Metageni, Gabriel was VP of Analytics for two years at Elsevier, the world’s largest science publisher, and before that was Head of Attribution at Google for six years. At Google he worked with business leaders to make sense of cross channel advertising data to grow sales, and was directly involved in the development of new attribution features for Google Analytics and enterprise platforms. Gabriel also worked as Global Solution Development Director at TNS Plc (now WPP / Kantar) building end to end online market research solutions. Gabriel has a PhD in Applied Economics from Imperial College, London.
Amit Maheshwari
Founding Partner and COO
Amit is a seasoned research and analytics professional. Prior to founding Metageni, he has held leadership roles at Opinion Health and Kantar. Amit is passionate about Data Science and loves to turn data into meaningful actionable insights. He strongly believes that the success of a project can only be measured by the success of its client’s business. He loves to explore better ways of doing things and eager to embrace new technological developments that have the potential to improve business performance. Amit has an MBA from Alliance Manchester Business School and a degree in Computer Science.
In our experience most organisations cannot make sense of their data and so only achieve a fraction of their full potential. Today’s data analytics technology has the power to accelerate business growth but only if it is applied and deployed intelligently, and with the decision maker in mind.
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