Introduction to Metageni
We discover your customer journey algorithm and help you make smarter decisions
Algorithms have the power to unlock the potential in your customer data. Our expertise is in crafting algorithms that address your unique challenges, applying machine learning and data science. You can apply these tailored algorithms to your data sources and through your own visualisation and reporting, or use our tools.
We help you fully leverage customer journey data for growth.
Consulting and Analysis
Metageni applies world class thinking and technology to collaborate with your data and analytics team for lasting value –
- Predict sales and customer goals with a custom machine learning predictive algorithm
- Develop your own attribution model for great marketing ROI
- Smarter decisions: identifying sales drivers and find actionable opportunities
Our approach is customised for your unique challenges and pitched to the level of your team. We work in partnership with our clients to develop advanced models which will generate data stories and highlight new opportunities to grow.
Develop Your Own Algorithms
To deliver value your algorithms have to be carefully developed and applied to real challenges of optimisation. We help guide you through this. You can deploy algorithms directly into your analytics stack or through our analytics platform which provide easy to understand reports which pinpoint actionable insights –
- What do changes in customer interactions really deliver across multiple touch points including email, search, social, TV, across devices, online and in-store?
- How does this vary from customer to customer ?
- What actions can be taken to get more customer engagement ?
Machine learning opens rich opportunities for smarter decision making –