Introduction to Metageni

We discover your customer journey algorithm and help you make smarter decisions

Algorithms have the power to unlock the potential in your customer data. Our expertise is in crafting algorithms that address your unique challenges, applying machine learning and data science. You can apply these tailored algorithms to your data sources and through your own visualisation and reporting, or use our tools.

We help you fully leverage customer journey data for growth.

Consulting and Analysis

Metageni applies world class thinking and technology to collaborate with your data and analytics team for lasting value –

Predict sales and customer goals with a custom machine learning predictive algorithm
Develop your own attribution model for great marketing ROI
Smarter decisions: identifying sales drivers and find actionable opportunities

Our approach is customised for your unique challenges and pitched to the level of your team. We work in partnership with our clients to develop advanced models which will generate data stories and highlight new opportunities to grow.

Develop Your Own Algorithms

To deliver value your algorithms have to be carefully developed and applied to real challenges of optimisation. We help guide you through this. You can deploy algorithms directly into your analytics stack or through our analytics platform which provide easy to understand reports which pinpoint actionable insights –

What do changes in customer interactions really deliver across multiple touch points including email, search, social, TV, across devices, online and in-store?
How does this vary from customer to customer ?
What actions can be taken to get more customer engagement ?

Machine learning opens rich opportunities for smarter decision making –

Solutions

Using algorithms to drive smarter decisions

Metageni creates bespoke algorithms which which leverage your data for growth. We work to analyse and integrate your data sources, from Google Analytics, to your cloud data and even your 3rd party sources. We are especially focused on how you can use your data to understand different customer segments and their multi touch journey.

Your business and your customers are unique: and so is your data and analytics. We can help you leverage this to build stronger relationships

We will create a solution that suits you, combining services to analyse your data with custom algorithmic development based on machine learning

Clients are working with us for –

Customer Journeys & Marketing Attribution
Data Driven Growth

Ask us for advice on your data insight challenges.

Customer Journeys

How multi touch marketing drives sales

Every company has unique customer journey measurement and marketing attribution challenges. Get impact measurement right and your sales will grow much faster as you invest and optimise the highest performing channels and touch-points.

The Metageni platform is deployed for data driven marketing and customer interaction to increase sales and ROI.

We start with developing your unique attribution algorithm employing a range of approaches including machine learning where applicable and crafting the right analytics and visualisations to address your objectives. The final platform is co-created with your team as partners, and we continue to work with you to ensure you are leveraging this for success.

Consider the complete journey with across different customer segments. Attribute sales to all types of interaction, including all cross channel and cross device effects. Apply machine learning to optimise marketing, conversion funnel, social and SEO activity.

Unlock the potential of your marketing data.

Data Driven Growth

Adapt to your customers

Effective online platform development is an increasingly dynamic process of adapting to customer behaviour. Data driven digital growth is about incorporating insight into each stage of the development cycle, and using customer data to adapt to their needs.

Metageni develop algorithms to predict sales and user engagement, using behavioural data.

We have even designed algorithms to predict successful customer experiences:

Identify innovation opportunities, prioritise and optimise their implementation.
Apply behavioural and web analytics with predictive modelling to guide product development.

Get in touch to find out more .

About Metageni

Creating data stories

Metageni was founded by Gabriel and Amit with the aim of creating a new kind of analytics capability serving the needs of senior decision makers. With over 20 years experience in quantitative analytics research, we believe we are at a turning point where intelligent analytical systems can unlock the full value of big data.

Gabriel Hughes

Dr. Gabriel Hughes

Founder and CEO

Before founding Metageni, Gabriel was VP of Analytics for two years at Elsevier, the world’s largest science publisher, and before that was Head of Attribution at Google for six years. At Google he worked with business leaders to make sense of cross channel advertising data to grow sales, and was directly involved in the development of new attribution features for Google Analytics and enterprise platforms. Gabriel also worked as Global Solution Development Director at TNS Plc (now WPP / Kantar) building end to end online market research solutions. Gabriel has a PhD in Applied Economics from Imperial College, London.

Amit Maheshwari

Founding Partner and COO

Amit is a seasoned research and analytics professional. Prior to founding Metageni, he has held leadership roles at Opinion Health and Kantar. Amit is passionate about Data Science and loves to turn data into meaningful actionable insights. He strongly believes that the success of a project can only be measured by the success of its client’s business. He loves to explore better ways of doing things and eager to embrace new technological developments that have the potential to improve business performance. Amit has an MBA from Manchester Business School and a degree in Computer Science.

In our experience most organisations cannot make sense of their data and so only achieve a fraction of their full potential. Today’s data analytics technology has the power to accelerate business growth but only if it is applied and deployed intelligently, and with the decision maker in mind.