Insights: research, opinion and advice

3 big recommendations for marketing teams to ride the changes in Google Tracking in 2024

Google is making some BIG changes to web analytics and tracking in 2024: From the full scale GA4 roll out […]

Navigating the Google Data Apocalypse in 2024: Best Practice in Tracking

Google is making some BIG changes to web analytics and tracking in 2024: From the full scale GA4 roll out […]

Navigating the Google Data Apocalypse in 2024: Best Practice in Marketing Measurement

Google is making some BIG changes to web analytics and tracking in 2024: From the full scale GA4 roll out […]

FLM-podcast

Delighted to speak to Simon Kingsnorth as part of his excellent ‘For The Love of Marketing’ video podcast series. Naturally, […]

GA4 has arrived! – webinar

On July 1st 2023 standard Google Analytics accounts have all been switched over to GA4, with enterprise users now required […]

Metageni Custom Reporting Demo

This video provides brief overview of the kinds of analysis that the Metageni team can produce as part of a […]

How custom attribution models actually work (and what they are!)

Marketing attribution, often referred to as Multi-Touch Attribution (MTA) is a granular digital marketing measurement approach that evaluates each customer touch-point online, for its role in driving sales (for those new to the topic we have posted helpful links at the bottom). 

Social Media Marketing ROI: Overcoming the Toughest Challenge of Measuring Success

What is social media marketing ROI, and why is it so important? We discuss what you need to know about using data analytics and AI to measure and boost social media marketing ROI.

Why you need a custom attribution model for your online business

If you are a multi channel online advertiser then there has never been a better time to consider the custom […]

How Predictive Personalisation is Changing Ecommerce

Personalisation technology in the eCommerce and the digital space offers a way to take your products and services to the […]

Leveraging predictive analytics to help revive your ecommerce

Ecommerce providers are always looking for ways to better connect with potential buyers and provide the best possible experience for […]

The challenges of data driven leadership

What are the challenges of data driven leadership? To answer this question we first have to define leadership. Leadership and […]

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